These notifications aren’t just for pushing sales and promotions. In fact, although consumers do love a good deal, the most effective uses of these notifications seem to be informational in nature. Think about your social media pages. Occasionally, you might promote a product or special offer. Most of the time, though, you are interacting with customers and peers, sharing industry news, and providing a face for your business that helps build trust and authority with your audience. You need to use push messages the same way.
You can use push notifications to:
- Share breaking news related to your business or industry
- Notify people of upcoming local or online events
- Let users know about new products and services
Of course, these notifications are proving quite effective for reminding users about abandoned shopping carts and providing discounts. If you really want to make the most of them, though, you have to get creative.