If you’ve noticed you have been receiving local ads for companies and brands on social media, geofencing marketing is probably responsible for it. But what is geofencing marketing? Put simply, it’s a tool that allows…
Knowing which key performance indicators (KPIs) to track can help you measure the effectiveness of your marketing campaigns, analyze your progress, and make necessary adjustments to ensure maximum return on investment (ROI). But which B2B…
Consumer behavior is changing and evolving fast, and you should leverage deep consumer insights to avoid staying behind. For example, as McKinsey reports, about 15% of U.S. consumers ordered grocery delivery for the first time…
Undoubtedly, the goal of every business is to increase revenue. However, until recently, a business’s sales, marketing, and customer success departments focused on revenue growth internally. In other words, each department worked independently of the…
Dropshipping is an age-old eCommerce business model that has gained a lot of popularity in the past five years. It’s the practice of selling products without having them in your possession. Instead, you purchase items…
What if there was a surefire method to get your company’s name out there? We’re not talking about a few clients who message you on social media. No, we’re talking about something more substantial, like…
The differences between industry and market are essential to understand if you are serious about making money from your business. The terms can seem like the same thing but are actually quite different. Let’s take…
According to the U.S. Bureau of Labor Statistics (BLS) and the U.S. Small Business Administration (SBA), 20% of new businesses fail in their first two years. Moreover, the BLS reports that about 45% fail during…
All marketing and advertising strategies require building a strong relationship with clients. However, this is becoming more difficult for marketers as consumer expectations are increasing. In 2019, 56% of U.S. consumers stated that they had…