Push notifications aren’t just for pushing sales and promotions. In fact, although consumers do love a good deal, the most effective uses of these notifications seem to be informational in nature. Think about your social media pages. Occasionally, you might promote a product or special offer. Most of the time, though, you are interacting with customers and peers, sharing industry news, and providing a face for your business that helps build trust and authority with your audience. You need to use push messages the same way.
You can use push notifications to:
Share breaking news related to your business or industry
Notify people of upcoming local or online events
Let users know about new products and services
Of course, these notifications are proving quite effective for reminding users about abandoned shopping carts and providing discounts. If you really want to make the most of them, though, you have to get creative.
Web push notifications are the latest in a trend of finding ways to reach out to users who interacted with your brand in the past. These nifty opt-ins allow you to send a notification to a user through their mobile device or browser. The notification will then show up in the corner of the desktop screen, or on a mobile device, it will pop up on the lock screen or home screen display. This is a great marketing tool for a number of reasons, but the simplicity of it is one of the features that people love most.
It is important to craft personalized messages that cater to a specific user’s history or preferences.
That means looking at your customers’ shopping history, browsing history, and abandoned cart items, as well as the data automatically stored in your Adrack account. Find ways to use that information to reach back out and reconnect with these notifications.When you have a personalized, highly-targeted offer for a customer, they are more likely to respond.
Adrack makes push messaging easy with our web-based platform, and can offer plenty of benefits for customers across a variety of industries and areas of business. These notifications aren’t just for online retailers. In fact, many of the companies that have been successful with these campaigns don’t even use the messages to push a sale or promotion. Airlines use these notifications to remind customers when it’s time to check in, and notify them of flight changes. They might also send occasional pushes regarding special offers and sales.
Push campaigns give your customer a second chance to convert to a sale. These notifications stand out more than email or SMS campaigns and have a higher click-through ratio than most other similar marketing tools. Retargeting your customers allows you to keep your best customers happy and increase your audience by connecting on a personal level with web push notification messages.
With push campaigns, your users don’t need to download an app or agree to SMS marketing campaigns. You don’t have to add another tool or feature in order to get your audience’s attention. These messages stand on their own and are sent to users as a separate creative. They simply show up on the screen, allowing the user to return to your website easily. They don’t have to open an app, log in, or take any other extra steps. It’s easy for you to set up and easy for your customers to agree to.
Adrack offers an intuitive push notification system that allows you to create automated messages that are delivered in real-time, along with campaigns that you can schedule for pre-determined times or circumstances. That will allow you to automate most of your marketing campaign, chiming in with important real-time information through browser push notifications and mobile notifications as needed. Plus, you can schedule notifications for specific target audiences or customers, and create your own rules, exceptions, and marketing messages for all of your notifications. You can even preview every notification before scheduling or sending to ensure it is optimized for mobile and desktop delivery.
Setting up push campaigns with Adrack is easy. Once you sign up and create your account, we’ll give you the JavaScript code that you need to embed into your website to prompt users to allow notifications. Don’t worry about coding, because it’s only a few lines of code and we’ll tell you exactly how to integrate it into your website. Even if you’ve never coded anything before, you can configure your site to prompt for push notification permissions in just a few minutes.
Through the easy-to-use dashboard, you can manage all of your subscribers and organize them into appropriate categories. You can also view and organize them by visit date, source page, or their geolocation so that they are properly categorized for future push message campaigns. Adrack offers a variety of campaign management tools, including lead distribution and more. Manage it all in one place with our user-friendly platform.
See how push messaging, along with the rest of our campaign management tools, can help youstreamline your marketing management efforts. Sign up for our free trial today.
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